However, this could happen when your audience struggles to connect to the message due to language barriers, being hard of hearing, or watching videos on mute. Increase EngagementĪs a video creator or filmmaker, you’ll agree that having viewers tune out of your videos could be your worst nightmare.
Here are some of the other benefits of using subtitles in videos and why you should add a subtitle editor to your video editing toolbox. They make your content viral and accessible to a broader audience.īut that’s not all. Whether you’re creating explainer videos, training or educational content, and video type, subtitles can and will have a huge impact on how successful they turn out. You’ll also learn the difference between subtitles and closed captions and when to use them. In this article, we’ll show you how to add subtitles to your video. Not sure how to get started? We’ve got you covered. If you aim cut and promote your video to reach a wider audience and boost video engagement, it’s about time you incorporate subtitles into your video marketing toolkit. That is not surprising, as research reveals that a staggering 85% of all Facebook videos are watched without sound. Facebook revealed that using subtitles increased video ad views by 12%. In fact, there’s been a noticeable increase in its usage across digital media platforms.Īccording to the BBC, 35% of online viewers use subtitles for digital videos. With more and more viewers favoring online videos, subtitles have become an important tool for making videos more inclusive, accessible, and engaging. As you look to expand your digital marketing efforts and reach a broader, global market, adding subtitles to your video can elevate your brand and make your videos super successful. It’s no longer a secret that video has become a powerful medium for driving audience engagement.
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